The People Behind the Sauce

Owner & CEO

David McCulley is the Owner and CEO of Torcatha BBQ Sauce, an award-winning premium sauce company rooted in a 40-year family recipe. A Texas Fire Lieutenant with over a decade of leadership experience, David brings the same principles that define his fire service career—strength, courage, and discipline—to building Torcatha into a global brand. Under his direction, Torcatha has secured retail placements in the U.S. and Europe, earned more than a dozen national and international awards, and established a growing presence in specialty and gourmet markets. Focused on strategic expansion, David is leading Torcatha with a clear vision: to transform a family legacy into one of the most respected names in the gourmet food industry.

Director of Consumer Engagement

Joe is a health scientist, educator, and pioneer of the personal nutrition coaching industry. He created the macronutrient tracking method known as Flexible Dieting and has mentored thousands of coaches worldwide through his company, The Diet Doc, LLC. As Torcatha’s Director of Consumer Engagement, Joe leverages his expertise in science, education, and brand development to expand Torcatha’s reach. He focuses on building relationships with consumers, retailers, and distributors, helping Torcatha grow into new markets while staying true to the firehouse-forged legacy behind every bottle.

Food Safety Officer

Austin is a registered dietitian with a specialization in food safety, holding the ServeSafe Food Manager Certification, ServeSafe Allergen Certification, and FoodSafePal Food Handler Permit. He also serves on the advisory board for FoodSafePal, a nationally recognized food handler company. With years of experience educating people on proper food and ingredient handling, Austin ensures Torcatha maintains the highest standards of quality and safety from production to plate. As a respected nutrition coach and consultant, he helps carry forward Torcatha’s promise of strength, courage, and discipline by making sure every bottle meets gourmet expectations and the legacy behind it.

Business Strategies Advisor

Annie brings 25+ years of Small Business Experience to the Torcatha team. She has a background that spans Sales & Marketing, Product and Operations Development, and Event Planning in 5 different industries. She is the co-host of San Antonio Solopreneur Meetup and has served on the mentorship board of the Geekdom since 2023 where she helps Startup Founders gain traction with their new businesses. Annie has served on multiple non-profit boards with her husband – a CIO Tech Founder. In her spare time you can find Annie cheering on the UTSA Roadrunners and the Green Bay Packers.

International Trade Consultant/Distributor

Valérie supports Torcatha as an international trade consultant, guiding the brand’s expansion from Texas into France and broader European markets. With over 15 years of experience in international trade, luxury hospitality, and gourmet food distribution, she brings both strategic insight and hands-on execution to the brand’s European growth. Valérie holds an MBA in Luxury Hospitality Management and two Master’s degrees, providing a strong foundation in business strategy, operations, and international regulations. Acting as an extension of the Torcatha team, she supports market feasibility analysis, EU import processes, distributor and sales channel development, and professional trade show positioning—ensuring Torcatha is introduced to the European specialty food market with credibility, precision, and long-term brand alignment.

Lead Sales Representitive

Drew serves as Torcatha’s Lead Sales Representative, bringing energy, authenticity, and a genuine passion for the brand to every event and retail interaction. Whether he’s working a rodeo booth, farmers market, or retail activation, Drew doesn’t just sell sauce—he shares the story behind it.

He believes in the product because he’s tasted the difference. After experiencing Torcatha’s bold, balanced flavor firsthand, he became a natural ambassador for the brand. His ability to connect with customers, explain the legacy behind the 40-year family recipe, and communicate the values of strength, courage, and discipline makes him an integral part of the Torcatha team.

When customers meet Drew, they’re not just sampling BBQ sauce—they’re stepping into the Battle Boar mindset.